His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, mentioned the quickly altering native and worldwide media panorama requires a swift overhaul of organisational buildings, rules and legislations referring to the media sector in Dubai in order to maintain tempo with the speedy modifications shaping the business. His Highness added that such proactive steps would additionally allow media to convey their message objectively and cater to their audiences in step with worldwide finest practices and moral requirements.
His Highness’s remarks got here as he chaired a gathering on the Dubai Media Council’s headquarters within the presence of Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and Her Excellency Nehal Badri, Secretary Basic of the Council, together with Board members.
Sheikh Ahmed underscored the importance of redoubling efforts to develop a complete blueprint outlining vital insurance policies to drive the media sector in Dubai that may assist it keep abreast of swift technological developments and harness breakthrough alternatives.
His Highness mentioned that Dubai’s legislative flexibility stands out as a shining instance within the success it has achieved as a world enterprise hub and most popular funding vacation spot. He additionally highlighted ongoing efforts to develop insurance policies and regulatory frameworks that synchronise with world developments within the media sector, additional cementing Dubai’s management place on this area regionally and globally.
His Highness additionally directed that the Media Coverage Growth Plan in Dubai be swiftly carried out, with its accent on three key elements: insurance policies associated to media professions, very important and rising media sectors, and funding insurance policies. His Highness additionally highlighted the significance of additional bolstering the capabilities of the media financial system because it requires a complete set of insurance policies that additional help the funding surroundings, particularly within the context of expertise improvement and technological enhancement.
#RamadanInDubai marketing campaign reviewed
Sheikh Ahmed additionally reviewed the #RamadanInDubai marketing campaign, which was launched on his directives at the beginning of the Holy Month. The marketing campaign, managed by Model Dubai, the artistic arm of the Authorities of Dubai Media Workplace, has added to the glow of festivities in Dubai all through Ramadan, showcasing seamless coordination between authorities entities, authorities, establishments, and the non-public sector. The marketing campaign highlights the significance of commemorating the Blessed Month, with vibrant celebrations throughout Dubai reaffirming its standing as a premier world metropolis to stay in and go to. His Highness counseled all members within the marketing campaign for his or her initiatives, occasions, and actions which have helped seize the true essence of Ramadan, presenting Dubai in its best mild and honouring Emirati traditions.
Her Excellency Mona Al Marri mentioned that efforts are underway, in accordance with His Highness’s directives, to propel the media sector ahead with a eager deal with sector governance, getting ready laws and insurance policies, growing human capital, attracting expertise, and offering coaching and upskilling alternatives for native skills. This concerted push goals to empower Dubai’s media to realize the very best ranges of readiness and competitiveness in delivering high-quality content material, she added.
Crucial position of media highlighted
She additionally emphasised ongoing efforts, in collaboration with strategic companions, to raise Dubai’s media competitiveness to world requirements. This resonates with Dubai’s aspiration to steer as a world hub for enterprise, innovation, and high quality of life. Moreover, she underscored the crucial position of media in showcasing Dubai’s dynamism worldwide, aiming for excellence in numerous domains.
In the meantime, Her Excellency Nehal Badri emphasised the Council’s dedication to sturdy governance and adaptable insurance policies to foster confidence, improve efficiency, and bolster competitiveness within the media sector. She mentioned that the Council is targeted on crafting a resilient framework of insurance policies that align with the sector’s evolving wants, pushed by fashionable applied sciences and versatile regulatory frameworks.
This strategy goals to advertise transparency, accountability, and funding attractiveness, whereas strengthening threat administration, inner controls, expertise attraction and retention, thereby supporting sustainable progress, she added.
The assembly was additionally attended by Hala Youssef Badri, Malek Sultan Al Malek, Abdullah Hameed Balhoul, Younis Abdulaziz Al Nasser, Amal Ahmed bin Shabib, Mohammed Sulaiman Al Mulla, and Dr. Abdullah Mohammed Al Karam.
Comply with Emirates 24|7 on Google Information.