#RamadanInDubai marketing campaign concludes on a excessive word, with distinctive participation from the neighborhood
Dubai Media Council launches the #EidInDubai marketing campaign in partnership with the private and non-private sector
Mona Al Marri: The #RamadanInDubai marketing campaign has not solely enriched our social cloth but additionally raised Dubai’s profile as a metropolis that provides the world’s most distinctive festive experiences.
“Marketing campaign’s success was made potential by the sturdy synergy between private and non-private stakeholders”
“The brand new #EidInDubai marketing campaign will mirror the soul of our metropolis – vibrant, inclusive, and cosmopolitan”
Shaima Al Suwaidi: Model Dubai will proceed to collaborate with all companions to make sure the Eid Al Fitr festivities mirror one of the best of Dubai’s hospitality, cultural heritage and festive spirit
The #RamadanInDubai marketing campaign, concluded in the present day on a excessive word capping a month-long celebration of the Holy Month. The distinctive initiative, launched by the Dubai Media Council firstly of Ramadan, underneath the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, introduced collectively the private and non-private sectors for the primary time in a grand celebration that highlighted Dubai’s sturdy spirit of neighborhood and wealthy cultural heritage and traditions.
Beneath the directives of His Highness Sheikh Ahmed bin Mohammed, the Dubai Media Council additionally introduced the beginning of a brand new marketing campaign titled #EidInDubai, which is able to construct on the success and joyous celebrations of the #RamadanInDubai marketing campaign to supply alternatives for residents and guests to create treasured vacation reminiscences with their family members. The brand new marketing campaign will as soon as once more convey the private and non-private sectors collectively to organise a variety of public celebrations, occasions and actions, retail promotions and neighborhood initiatives that may reinforce Dubai’s place as a number one vacation spot for festive experiences.
The #RamadanInDubai marketing campaign dropped at the neighborhood the distinctive essence of the Holy Month by way of varied occasions and actions, integrating Dubai’s wealthy traditions with its fashionable character. This yr’s Ramadan celebrations had been marked by shut collaboration between various stakeholders and the distinctive participation of the emirate’s various neighborhood, reinforcing Dubai’s standing as a metropolis of concord, cultural range, and inclusivity.
The marketing campaign’s success was marked by round 6,000 occasions and actions, starting from neighborhood iftars, fireworks shows and cultural exhibits to instructional workshops and charitable initiatives. Strategic partnerships with key stakeholders throughout various sectors had been instrumental in realising the imaginative and prescient behind the marketing campaign.
Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director Normal of the Authorities of Dubai Media Workplace, expressed her heartfelt appreciation to all of the companions and contributors of the #RamadanInDubai marketing campaign. “This yr’s marketing campaign has been a convincing success, bringing pleasure and festivity to each residents and guests of Dubai. The marketing campaign is a testomony to the imaginative and prescient of our management to foster a tightly knit neighborhood that celebrates its cultural heritage with pleasure. The #RamadanInDubai marketing campaign has not solely enriched our social cloth but additionally raised Dubai’s profile as a metropolis that provides the world’s most distinctive festive experiences.
“Coordinated by Model Dubai, the artistic arm of the Authorities of Dubai Media Workplace, the marketing campaign’s success was made potential by the sturdy synergy between private and non-private stakeholders, the enthusiastic participation of the neighborhood, and the seamless organisation of a various array of occasions. This collective effort has really showcased Dubai’s functionality to host celebrations which might be each deeply conventional and innovatively fashionable, setting an instance for a way cultural festivities is usually a highly effective technique of bringing a various city neighborhood collectively.”
Her Excellency additional mentioned: “We now sit up for the #EidInDubai marketing campaign, which has been designed not solely to have fun the spirit of Eid Al Fitr but additionally mirror the soul of our metropolis – vibrant, inclusive, and cosmopolitan. It can showcase Dubai’s distinctive character marked by range, artistic experiences and cultural richness. The #EidInDubai marketing campaign will present one other sturdy impetus to the management’s imaginative and prescient to strengthen Dubai’s standing because the world’s greatest metropolis to reside, work and go to,” she added.
Shaima Al Suwaidi, Director of Model Dubai, prolonged her gratitude to all companions concerned within the profitable #RamadanInDubai marketing campaign, highlighting how the mixed efforts of private and non-private sector stakeholders introduced enriching experiences to communities throughout Dubai.
Al Suwaidi mentioned Model Dubai will proceed to collaborate with all companions to make sure the Eid Al Fitr festivities mirror one of the best of Dubai’s hospitality, heritage and festive spirit. As one of many world’s hottest vacationer locations, Dubai affords distinctive tourism and leisure sights. “The #EidInDubai marketing campaign will mirror our metropolis’s multi-faceted tradition and ethos of coexistence, that includes an array of occasions that enchantment to all ages and backgrounds, which is able to additional strengthen Dubai’s place as a number one international vacation vacation spot,” she mentioned.
All through the marketing campaign, quite a few social media and digital platforms featured content material that showcased Dubai’s full of life festive environment. Varied social media influencers and content material creators produced movies highlighting town’s celebrations and distinct traditions in the course of the Holy Month. These included gentle decorations adorning Dubai’s neighbourhoods and landmarks, alongside neighborhood occasions, lectures, workshops, and iftar gatherings, in addition to the long-lasting ‘Iftar Cannon’. Expo Metropolis Dubai, was a key hub of celebration, providing 51 every day actions as a part of its Hai Ramadan celebrations.
The Authorities of Dubai Media Workplace (GDMO) printed over 200 items of content material on its official social media accounts, together with 53 movies, which garnered round a million views. The content material shared showcased the varied celebrations of the #RamadanInDubai marketing campaign, highlighting the widespread neighborhood participation and festive decorations throughout town.
The official #RamadanInDubai hashtag garnered 492 million views from 11,000 items of content material shared by round 1,700 accounts throughout varied social media platforms.
The stakeholders who contributed to the success of the #RamadanInDubai marketing campaign embrace the Roads and Transport Authority (Strategic Associate), the Division of Economic system and Tourism, EMAAR, Dubai Municipality, Majid Al Futtaim Group, Neighborhood Growth Authority in Dubai, Dubai Holding, Expo Metropolis Dubai, Nakheel, Islamic Affairs & Charitable Actions Division, Wasl Properties, Dubai Police, Dubai Airports, Normal Directorate of Residency and Foreigners Affairs-Dubai (GDRFA), Furjan Dubai, Dubai Media, Dubai Sports activities Council, and International Village.
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