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Impressed Advertising: Oracle’s Stephen Streich on the Evolution Of Buyer Information Platforms And The Impression Of Generative AI
Stephen Streich is the Group Vice President of Product Administration for Oracle Advertising. He brings over 20 years of experience in martech, adtech, and buyer expertise software program. Recognized for his function within the profitable IPO of Eloqua and its integration into Oracle Advertising Cloud, Stephen talks in regards to the evolution of Oracle, highlights the developments in Oracle’s Unity Buyer Information Platform (CDP), and supplies sensible examples of Eloqua’s influence on simplifying clients’ experiences.
Tune in and Get Impressed To:
- As a product supervisor, Stephen goals to streamline advertising and gross sales by integrating them right into a cohesive course of utilizing a single product platform.
- In contrast to rivals, Oracle Unity excels in offering complete options for ID decision, unification, modeling, viewers constructing, intelligence, and activation throughout all channels.
- Whereas not actively marketed as such, AI components are included into the performance of most Oracle merchandise.
- Efficient product managers possess a mixture of empathy and important pondering expertise, which permits them to establish and tackle the foundation reason behind the issue they’ve got down to clear up.
- Making a CDP-centric stack is essential for harnessing the total potential of your knowledge to boost AI capabilities and supply a seamless and customized buyer expertise.
Key Takeaways:
[1:00] A little bit bit about Stephen and what he does at Oracle.
[4:15] The place does Stephen see the way forward for Oracle/Eloqua?
[8:00] Stephen is pondering quite a bit about how he can transfer on from conventional advertising and mix each gross sales and advertising in a extra seamless and frictionless method.
[9:40] Stephen talks about what’s occurring with CDP and Oracle’s Unity.
[16:25] What makes a profitable product supervisor?
[18:50] What are among the constant themes/subjects Stephen is listening to amongst clients?
[22:35] Stephen shares some on-the-ground examples of how Eloqua is getting used.
[29:20] How can Eloqua make buyer’s lives simpler?
[33:40] What conjures up Stephen?
Fast Hyperlinks:
Oracle.com
Stephen on LinkedIn
The Impressed Advertising podcast is produced by Relationship One. Our aim is to share actual experiences and inspirational tales of selling leaders which might be reworking their group utilizing the advertising know-how.
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Scott Ingram isn’t any stranger to advertising know-how! He is been within the area since 2009 and joined Eloqua in 2011. After writing a profitable guide on Occasion Advertising, “Making Rain with Occasions”, he joined Relationship One and is now the Strategic Account Supervisor. As if that didn’t maintain him busy sufficient he began our Impressed Advertising Podcast sequence and is elevating two daughters. A real Austinite, he at all times wears his Rickshaw boots whereas remaining an information geek together with his fixed Fitbit knowledge retrieval.
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