On April 26, Amazon introduced that Prime Day will return for 2024 this July, marking Amazon’s tenth Prime Day occasion. Though the precise dates are nonetheless a secret, learn on to search out out when previous Prime Days occurred and also you’ll get a primary concept of this 12 months’s timing.
Amazon Prime Day is an annual two-day occasion for Prime members, throughout which thousands and thousands of merchandise go on sale. Amazon will deeply, deeply low cost choose merchandise, particularly its personal line of drugs: its Hearth TV Stick, Hearth HD pill and Echo units, together with a slew of different manufacturers. Fashionable social media influencers additionally get in on the Prime Day motion with particular stay occasions all through the day and evening. Amazon additionally makes use of Prime Day to place a highlight on the small companies promoting on its platform and has even provided incentives to buy these on-line shops previous to Prime Day in years previous.
When Is Prime Day in 2024?
We don’t know the precise dates but. All we all know is that Prime Day 2024 will occur someday in July. In response to Amazon, “We’ll share extra particulars quickly as we get nearer to the occasion!”
Simply how massive is Prime Day on the planet of retail? Amazon’s 2023 Prime Day resulted in members buying over 375 million objects worldwide and saving over $2.5 billion. In 2022, Amazon Prime Day included early Prime Day offers that rolled out three weeks earlier than the occasion, with members buying over 300 million objects (up from 250 million in 2021) and saving $1.7 billion greater than earlier Prime Day occasions. Try the estimates for previous Prime Day spending.
Prime Day can be, kind of, considerably of a preview of the offers prospects can count on throughout Black Friday in November. That’s simply how good the Prime Day offers are for these skilled within the Black Friday hullabaloo.
Different retailers bounce on the Prime Day bandwagon, too. Amazon’s important opponents, like Walmart, Goal and Finest Purchase, run their very own gross sales all through the identical time-frame that, on the naked minimal, equal the reductions on the identical (or related) merchandise as Amazon.
When Will Amazon Announce Prime Day Dates for 2024?
Amazon isn’t one to spring Prime Day on its prospects on the final minute. Fairly the opposite. Though timing can range, Amazon publicizes the Prime Day dates just a few weeks forward of time.
On June 20, 2023, Amazon introduced its Prime Day dates for July 11-12, 2023, precisely three weeks for it could begin. And on June 16, 2022, Amazon introduced its Prime Day dates for July 12-13, 2022, slightly below 4 weeks earlier than it began. Examine again round mid-June after we count on Amazon to make its announcement.
Previous Amazon Prime Day Dates
For starters, Prime Day has traditionally occurred in July — usually after the Fourth of July, however the pandemic thwarted that timing in 2020 and 2021. Amazon Prime Day did return to its pre-pandemic dates in 2022.
This 12 months marks the ninth Prime Day mega occasion, and till 2020, Amazon had been fairly according to its timing. Regardless that it’s full conjecture, we count on Prime Day in 2023 to occur across the similar time as in 2022 for 48 hours of buying.
In 2023: Prime Day occurred on July 11 (at 3 a.m. ET) and July 12. The mega-retailer up to date the world by way of information launch on June 20, verifying the tremendous secretive dates that Amazon at all times retains shut the vest. New this 12 months? Particular invite-only offers that Prime members can request an invite for prematurely.
In 2022: Prime Day occurred on July 12 and July 13, though loads of early Prime Day offers began trickling in effectively earlier than then. Amazon confirmed that Prime Day would undoubtedly occur in July on April 28. Then on June 16, Amazon introduced its Prime Day dates, returning to its pre-2020 timing.
In 2021: Prime Day began on June 21 at midday PT and lasted by way of June 22 at midday PT — for 48 hours of a web-based buying palooza. Amazon introduced these dates on June 2 in an unobtrusive information launch, giving Prime members simply shy of three weeks to prep. This was truly the earliest Prime Day had ever occurred.
In 2020: Amazon postponed Prime Day due to the pandemic and shelter-in-place orders. On Sept. 24, Amazon introduced that Prime Day can be pushed into October, particularly Oct. 13 and 14, 2020 — the newest Prime Day has occurred, however giving Prime members its ordinary less-than-three-weeks’ discover. The timing made the final quarter of the 12 months a giant competition of financial savings, combining Black Friday and Cyber Monday into the Prime Day combine.
That is the way it’s panned out each different 12 months since Prime Day first began:
- 2019: July 15 to July 16 for 48 buying hours.
- 2018: July 16 to July 17 for 48 buying hours.
- 2017: July 10 (6 p.m. PT) by way of July 11 (11:59 a.m. PT) for 36 buying hours.
- 2016: July 12 for twenty-four buying hours.
- 2015: July 15 for twenty-four buying hours.
Yearly, Prime Day turns into a good larger monster than it was the 12 months earlier than, and Amazon counts on it.
Final 12 months, Amazon Prime members made the Apple Watch Sequence 7, Shark vacuums, Beats by Dre headphones and LANEIGE and NuFACE manufacturers the massive merchandise winners. We will barely comprise ourselves in anticipation of what this 12 months’s Prime Day can have in retailer.
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