Efficient restaurant advertising means reaching diners wherever they’re. In at present’s world, meaning their cell units. To achieve extra diners and drive extra orders, eating places have to optimize their cell advertising and make it simpler to order.
Listed below are some ideas and instruments that will help you get began.
What’s cell advertising?
Cellular advertising is selling your small business on buyer’s cell units like telephones, tablets, and different handhelds. Frequent channels for cell advertising embody mobile-friendly web sites, textual content messages, push notifications, social media, and extra.
Why cell advertising for eating places?
As a result of cell units are handy and we’re at all times on them. You’re most likely studying this text from one proper now. Actually, 81% of diners browse for eating places on cell units, and 75% of them choose eating places primarily based on these outcomes. Which means in case you’re not connecting with prospects on cell, you’re actually lacking out.
The place to begin?
Take into consideration what you employ your cell units for and begin from there. Most of us browse web sites, verify apps, reply to texts, and many others. Listed below are some tricks to optimize a cell advertising technique on your restaurant in these channels and past.
1. MAKE YOUR RESTAURANT WEBSITE MOBILE-FRIENDLY
Research present that almost all of net visitors on restaurant web sites comes from cell customers, underscoring the significance of a mobile-friendly web site expertise. 48% of customers reported getting irritated or pissed off when eating places don’t have mobile-friendly websites, inflicting them to go away the location for one more. It’d sound intimidating, however with the proper instruments, making a mobile-friendly web site will be easy. For instance, eating places can get a premium web site constructed by our consultants and optimized for ordering as a part of ChowNow Professional.
Be sure that it’s responsive
A responsive web site can acknowledge what kind of gadget is getting used and robotically alter to its dimension, so the content material is straightforward to view on any telephone, pill, or desktop. It could actually additionally assist increase your search rankings, as Google and different engines like google favor mobile-friendly websites over others.
Right here at ChowNow, we work with Squarespace to assist our restaurant companions simply construct responsive web sites.
Optimize for pace
Cellular customers are usually much less affected person than these on a desktop gadget. A delay of just some seconds can result in potential prospects abandoning your web site for good. To make your web site sooner, compress photos, keep away from movies with giant file sizes, and leverage browser caching.
Google has a free software known as PageSpeed that may establish components of your web site that make it gradual. You may as well use a free software like Tinify to compress your bigger photos and movies.
Streamline navigation and content material
Consider this as an extension of pace. Customers don’t wish to waste time navigating your web site to search out what they’re searching for. Considering minimally can actually assist your design and pace up the time it takes for diners to order. Giant buttons that standout and a easy web site menu that’s simple to search out may also help increase orders and ticket sizes.
Undecided the place to begin? Our workforce may also help eating places optimize their websites with order buttons, imagery, and extra. Be taught extra.
2. CREATE YOUR OWN ORDERING APP
Sure, you learn that accurately. And no, apps aren’t only for large manufacturers. 1000’s of small and impartial eating places have launched their very own iOS and Android apps. Analysis reveals it pays off too. Eating places with their very own branded apps see a 2X enhance in orders.
Admittedly, creating an app is hard, however fortunately, there are corporations that may do it for you…like us. All we want is your fundamentals, similar to your emblem, menu, pricing, hours, and many others. And we’ll launch your personal customized, branded iOS and Android apps. After that, you should use advertising to drive diners to obtain your app.
Hyperlink to your restaurant app all over the place
Replace your social media bios to incorporate a hyperlink to your app. Ship out emails that inform diners about your app and encourage them to obtain. You may as well create flyers and posters to hold up inside your eating room, so prospects know that your app is one of the best ways to order whereas they’re on the go. Mainly everytime you point out on-line ordering, drive diners to your app.
In case you don’t wish to do all of it your self, ChowNow can do it for you. Cellular apps, automated emails, and print advertising are all included within the ChowNow Professional suite.
Ship push notifications to diners
As soon as diners obtain your app, you should use push notifications to spice up orders and enhance ticket sizes. Create a calendar of occasions or vital days on your restaurant, and ship notifications to drive orders on these days. You may as well ship provides and offers, promote new menu gadgets and specials, or simply maintain diners up to date on hours, supply choices, and extra. Consider it as your restaurant’s very personal advertising channel.
ChowNow can create push campaigns simply on your restaurant, so you possibly can drive extra orders with out lifting a finger.
3. START A RESTAURANT TEXT MARKETING CAMPAIGN
Texting is essentially the most used type of communication for folks beneath 50. Just about all textual content messages are seen and browse inside minutes. As such, it’s a straightforward channel for eating places to seize the eye of hungry diners. However first, you want a bunch of individuals that you may textual content. Right here’s methods to get began.
Harvest your diner knowledge
While you course of orders, your system captures knowledge about your prospects. This will embody their names, order historical past, emails, and telephone numbers. You should utilize the information to construct a contact record to begin your textual content advertising campaigns. Listed below are good locations to begin:
Level-of-sale: Most eating places do not know how worthwhile all their POS knowledge will be. It’s the primary place you must verify when harvesting knowledge.
On-line ordering platform: In contrast to dine-in orders, each on-line order you course of captures vital details about your diners. Don’t neglect to verify there.
ChowNow is among the few on-line ordering platforms that offer you full entry to diner knowledge. We additionally associate with Boostly, who can take your knowledge and use it to construct customized textual content advertising campaigns. ? See it in motion.
Optimize your restaurant web site for knowledge
Your web site can be a fantastic place to seize buyer knowledge. A easy technique to get knowledge is to create a popup window that collects buyer data and drives diners to choose into textual content messages. Many web site builders like Squarespace mean you can construct your personal popups, and Boostly has a particular software that helps eating places construct and optimize popups, too.
Launch a number of diner campaigns
When you’ve captured your knowledge, it’s time to construct your campaigns. Listed below are some easy concepts to extend critiques, drive orders, and increase income:
Order campaigns: Textual content advertising is an effective way to drive diners to order extra meals extra typically. For instance, you possibly can supply prospects a reduction on bigger orders to extend common order dimension. You possibly can ship out provides throughout usually gradual instances to herald extra visitors. If there’s a giant sport arising, you possibly can attain out forward of time so diners can get their celebration favors from you. Like your push notifications, create a calendar of vital dates and construct textual content campaigns round them. The alternatives are infinite.
Evaluation campaigns: Everyone knows that good critiques are important for eating places. With textual content advertising, you possibly can attain out to diners who lately ordered and ask them to present you a overview. Plus, it’s an effective way to remain linked to prospects and handle suggestions that may enhance your small business.
Informational campaigns: Don’t neglect to replace prospects on any adjustments to your small business. In case your hours have modified or there’s a brand new dish in your menu, ship a textual content to let prospects know. That means, you possibly can keep top-of-mind subsequent time they’re hungry.
Our associate Boostly was constructed for textual content advertising. One among their specialties is constructing customized textual content campaigns that assist eating places drive extra orders, attain new diners, and increase income. Simply check out how Renegade Burrito elevated their common orders by 167% with Boostly and ChowNow.
4. LEVERAGE QR CODES FOR YOUR RESTAURANT WEBSITE OR APP
QR codes make it simple to open hyperlinks on telephones. Clients merely level their digicam on the QR code, and so they can get a hyperlink to your web site or app. You possibly can put QR codes anyplace. Make a poster with a QR code and place it in high-traffic areas, so prospects can get the hyperlink as they stroll by. Ship out flyers with a QR code to inform locals the place to search out you on-line. You possibly can even put one in your receipts, so each diner can get a hyperlink to your cell ordering possibility.
Our workforce may also help you create restaurant advertising supplies with QR codes which are confirmed to drive extra orders. You may as well get free QR codes from Canva and lots of different websites.
Prepare for cell orders
In the case of cell advertising for eating places, the alternatives are infinite. With the proper instruments, you possibly can optimize your channels for diners on the go and drive numerous cell orders. Preserve it easy, get inventive, and check out completely different campaigns to search out what works. In case you want any assist, attain out anytime.