POS techniques have developed into refined digital transactions. They’re not merely money registers — they maintain funds, worker hours, analytics and cellular and loyalty program info multi function place.
In a free webinar sponsored by Oracle Meals & Beverage, Amber Trendell, senior director of technique, and Tom Seeker, chief info officer for Earl Enterprises, took a take a look at designing a multi-channel buyer expertise.
“Oracle has a complete suite of trade merchandise and options,” Trendell mentioned. “In actual fact, we serve over 25 industries, and meals and beverage is one in every of them, so we’re a vertically built-in unit within the broader Oracle ecosystem. And all we take into consideration is delivering and creating and dealing with prospects which are different purveyors of meals and beverage. Whether or not that be a meals corridor or a stadium or a theme park, we’re the answer supplier in that regard.”
Seeker mentioned Earl Enterprises function a number of ideas, and even has quite a few meals distributors below one roof in its idea, Topanga Social. With 14 manufacturers, that numerous tech, however as an alternative of utilizing quite a few POS techniques, he makes use of the Oracle platform throughout his manufacturers.
“One of many challenges with this surroundings … is we’ve got 27 completely different eating places in a single meals corridor,” Seeker mentioned. “Consider a really excessive finish meals courtroom with the very best of the very best of manufacturers from round L.A. … That is one point-of-sale system. Not 27, it is one, and it is utilizing best-of-class options from kiosks, to KDS, tablets, on-line ordering, distant ordering, supply — all of the various things that may be accomplished all and all integrating by means of the Oracle Symphony product. So we work along with the very best of the very best. We’ve got third-party firms, and Oracle is the foundation of what we do.”
Seeker mentioned his manufacturers have been utilizing the Oracle resolution for practically a yr.
Trendell added the Symphony platform has come a good distance since its inception within the meals and beverage trade. It has moved away from merely a point-of-sale machine to a full-bodied transaction platform.
To look at the free webinar on demand, click on right here.