Virgin Voyages has employed Hearts & Science as its world media company accomplice in a broad temporary that additionally includes OMG’s efficiency company, Decision.
The enterprise is a brand new entrant to the UK by way of media planning and shopping for. Beforehand, this had been dealt with from the US.
Marketing campaign understands its media spend is forecast to be within the seven-figures vary.
Hearts & Science will oversee all exercise throughout TV, AV, efficiency and digital within the UK for the adults-only luxurious world cruise line.
In parallel, the efficiency advertising and marketing company OMG Decision will work with Virgin Voyages throughout North America.
Virgin Voyages is a brand new life-style journey model centered on cruise holidays for adults. Its first ship, Scarlet Girl (see video beneath), was designed to supply an “intimate, elevated expertise of a boutique lodge at sea”.
https://www.youtube.com/watch?v=P0aAiS_qCXI
This week, Virgin Voyages launched a brand new “Like a Virgin” marketing campaign to focus on “youthful extra adventurous” adults. Hearts & Science is dealing with the marketing campaign’s concentrating on, attain and frequency throughout a number of gadgets utilizing its proprietary knowledge and know-how. The audio visible marketing campaign is “underpinned with pay-per-click, natural and paid social, and digital show”.
“With worldwide journey opening up once more, Hearts was the proper accomplice to assist us take what’s a very phenomenal product to the market and drive income in a manner that’s reflective of the considerate, enjoyable, cheeky Virgin model,” Virgin Voyages director of progress and model advertising and marketing Justin Terry mentioned.
“We’re enthusiastic about working with Hearts as they assist us break via an extremely aggressive market with their creativity and vitality. This can assist us on the prime of the funnel to speak Virgin Voyages as a relaxed-luxe, come-as-you-are, adults-only Voyage expertise for travellers on the lookout for a enjoyable vacation expertise.”
Hearts & Science managing director Garrett O’Reilly mentioned: “The Virgin grasp model has a confirmed monitor file of revolutionising each class that they enter and we’re enthusiastic about serving to them carry this impartial challenger spirit to the cruise and journey sector.
“We’re relishing the prospect of growing an optimised full funnel strategy for Virgin Voyages – balancing best-in-class efficiency alongside brand-driven progress – and in doing so delivering on each the center and the science.”
Prior to now yr, Hearts & Science added Peloton, Sanofi and Hargreaves Lansdown as new shoppers, whereas dropping UKTV to Havas Leisure. The company’s bigger shoppers embrace GoCompare, Ocado and Audible.